Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01811_Field_OMMC T39.txt

Text File | 1996-04-10 | 712b | 14 lines

the road is the message. If you look at the
motorcar and you ask, “What is the medium of the
car?” The minute you ask that you realize right
away that it’s not cars. They’re something all
right, they’re in there but they’re not the medium
of the car. The medium of the car is the road, the
oil companies, parking lots, traffic tickets. But
along with the oil companies you can throw in
Middle Eastern politics and all of that stuff. All of
this comes courtesy of the car. Without it, no
motorcar. Without the roads, without the
highways, without the neighborhoods, without the
suburbs, without the parking lots, without all of
that, and air pollution, and politics, and oil